Carolyn Gerin






I’m a serial entrepreneur who’s worked with non-profits, start-ups, magazines, publishers, government, and Fortune 500 companies. I identify trends in the marketplace and follow-up with books, events, creative concepts, and movements targeted to the moment.

My Mission: To create positive change, stand up for others and the environment, make stuff look, sound, and feel better, and ultimately, improve things while I’m here.

Stat Sheet

  • Prolific concept creator and brand builder from start to launch.
  • Art Director, designer, writer, lion tamer.
  • Identify a market gap or challenge, and then build a solution, simply.
  • Author and career entrepreneur.
  • Strategic trend forecaster with an insatiable thirst for social, market and technology trends as they relate to the creative process, company goals and the project at hand.
  • Professional skill set: art and creative direction; social media strategies/platform development; copywriting for advertising, editorial, product, collateral, pitch, book, and web; leader of creative and technical teams with razor sharp execution and multidisciplinary collaboration.

Coming September 18, 2018

Available September, 2018

Road Map for Revolutionaries

A direct, snappy guidebook on engaging in effective day-to-day activism and advocacy at all levels that uses checklists, interviews, and case studies to showcase the tools for making the changes you want to see.

As marches, protests, and boycotts return to the cultural conversation in the United States and everyday people look to take action and make their voices heard, this hands-on, hit-the-ground-running guide delivers lessons on practical tactics for navigating and protecting one’s personal democracy. Aimed at people who want to act but don’t know what to do next.

Available for Pre-Order Now at These Fine Establishments!
Amazon    B&N    IndieBound    iBooks     Google Books


“Road Map for Revolutionaries answers all the questions you were afraid to ask, plus some you never thought of. It’s portable, requires no batteries or electricity, and was created by three smart women. I recommend it!”

— Gloria Steinem, activist and writer

Upcoming Speaking Engagements

September 24, 2018  |  6:30-8:00PM

INFORUM at Commonwealth Club, San Francisco

A Road Map for Revolutionaries: Interview, followed by book signing

October 9, 2018  |  6:30-8:00PM

University of Baltimore, Baltimore, MD

A Road Map for Revolutionaries: Interview, followed by book signing

October 12, 2018  |  7:00PM

New York Open Center, New York, NY

An Evening Lecture and Book Signing


What a necessary and timely project. I want to buy two more copies immediately to share with my two sons. It is awesome.

— Ricki Lake, talk show host, actor, and activist

Upcoming Online + Offline Presentations

World Wide Women

NCIA Member Spotlight


National Cannabis Bar Association

September 7-8, 2018 I George Washington University, Washington, DC

California Cannabis Industry Association

CCIA Brand Launch
October 22-23rd, 2018, Anaheim California

Maui Cannabis Conference

Brand Panelist + Silver Sponsor
January 5-6, 2019 I Royal Lahaina Resort


NCIA MAC Committee

NCIA Social Injustice Sub-Committee 2018-19

Cannawise is thrilled to have been chosen to serve on the National Cannabis Industry Association Marketing and Advertising Committee and Social Injustice Subcommittee. NCIA committee’s primary function is to help and advise NCIA to execute the goals and mission of the association and provide valuable knowledge to advance the industry and NCIA. Committees also assist NCIA’s staff and its Policy Council in the decision-making process by providing expertise and industry experience through the creation of a body of knowledge to support the cannabis industry.


Cannawise Exhibits in DC for NCBA

Cannawise is looking forward to exhibiting at the National Cannabis Bar Association Cannabis Law Institute Sept. 7-8. 2018.


Cannawise Goes to Anaheim to Support CCIA Brand Launch

Cannawise is looking forward to attending the California Cannabis Industry Association — and will be launching the brand they created for the organization at the conference and VIP mixer. Oct. 22-23, 2018.


Cannawise to Speak at Maui Cannabis Conference

Cannawise SF and Maui office will celebrate a reunion at the Maui Cannabis Conference. Partners Carolyn Gerin and Scott Johnson will speak all things canna-brand in a Cannawise-branded panel, and are Silver Sponsors. Stay tuned for a Pueo island VIP mixer. January 5-6, 2019.

Contact Carolyn